Breathing Outdoors

Introducing "Breathing Outdoors" by Volvo: Traditional billboards are transformed into "living billboards" by integrating panels filled with green algae. These algae are known for their exceptional air purification capabilities, as they naturally absorb carbon dioxide (CO2) and release oxygen (O2) during photosynthesis. By incorporating this natural process into the billboards, we can help combat air pollution and create cleaner spaces for everyone. By actively combating air pollution while promoting their brand, Volvo showcases their commitment to sustainability and positions themselves as a leader in eco-conscious initiatives.

Breathing Outdoors creates cleaner urban environments, engages the public through interactive features, and demonstrates the power of combining advertising with sustainable technology.