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Tasty Letters - Nestlé
Concept & Art direction: Me
As childhood nutrition becomes an increasing concern, many parents face the challenge of encouraging their kids to try new and healthy foods. For children with food aversion or food neophobia, mealtimes can be a stressful experience. To help bridge the gap between healthy eating and a child’s natural curiosity, Nestlé presents a creative solution that transforms the way kids perceive food. By combining playful 3D food-shaped letters with familiar alphabet learning, Nestlé aims to make nutritious foods approachable, fun, and exciting, encouraging children to explore new tastes in a comforting and engaging way.
Letters
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